Blow away the seeds making room for change

Changing marketing channels in 2019

Ever adopted a methodology as a way of finding out whether it suits?

Well, that’s what I’ve done over the past 12 months. I started out wanting to know how to reach people who wanted to learn. At that time, it was learning how to avoid the traps of ageing that our society encourages us to follow. The teacher I found, who appeared to be successful using the model she taught, said that you need to have one on one clients first. This wasn’t what I wanted but, I went along with it. 

I don’t know how many people are successful with that model and it doesn’t matter. What matters is the platform. See, Facebook loves people who are connected. If you show interest in a person’s posts, then their posts will show up in your feed more. It doesn’t mean your posts will show up in their feed. This is purely one sided. 

The topic of dissertation for my masters degree was on small business networking. At the time there wasn’t much written about networking and relationship marketing. This was in 1994, so quite some time ago. 

I created a model of networking, ran workshops to educate fellow business owners and tracked their successes or not over the next year. Did the model make a difference?

The upshot was yes. We need both density and diversity for our business to grow. Density means we need to have a group of people who knows us and each other. They then create momentum around word of mouth. Now, facebook is very good at density. It loves that we are interconnected.  It is not so good at diversity. 

Diversity is where we meet other people who may not be connected with everyone else. Think about one of your colleagues referring someone from their own network or attending a conference and meeting people totally new to you. These connections are vital for business growth. As you grow a new ‘network cell,’ the density increases and momentum builds. Unless you run a group or run ads, it is hard to find and nurture diversity. Instead, the posts you see are increasingly those you are connected to and their close associates. Fun if you want to build a social network, not so fine if it is also a business network. 

This started me thinking about raising the diversity side. Over the past few months, I looked at Pinterest, Instagram and Linkedin. Even though, I have a presence on these, my efforts are really on approaching owners of networks either with blogs or podcasts and being a guest. 

This means I create my own flock from the diverse environment and create density through community building. This may not be the best route for you. Think about it though, if you think differently or your services are different to the run of the mill, it maybe what is missing now. I know we all feel that what we bring is special. What I trying to explain and possibly doing badly is, we can be special with how we help people with weight loss, confidence, law of attraction or business growth. These are established areas that people understand and are looking for the person of best fit. 

On the other hand, there are those emerging areas such as parenting, ageing, grief, mindset (and ‘emotionset’) where there is an aspect of education. We can do that two ways, educate our current network and build momentum that way. Alternatively, we can send our message out to a larger audience in order to attract those who are already searching for answers. This is where I am directing my attention. 

I am grateful for meeting all the people, making friends with several and with some having a real impact on my life. Without the last year networking, it would have been much lonelier. 

Are you changing how you are marketing and networking in 2019?

 

Blow away the seeds making room for change

Feeling good with laughter

Feeling good with laughter

Laughter feels so good. It releases serotonin and endorphins which helps balance the stress hormones – cortisol, adrenaline and dopamine. Yet, when we are stressed or unhappy, it is one of the last responses we do.

Yet, laughter is essential for us to feel connected with people. It’s a way humans bond together. We are social animals and respond best in the company of others rather than living alone. This is not saying that we have to all be extroverts. The mix of social activity and alone time is according to each individual. I’ve noticed that the older I become the amount of time between social and alone has changed. Although, it is easy to become more alone leading to isolation.

How can we ensure we make the most of laughing?

1. Release all the unresolved loss and grief inside us.

Grieving puts us into a negative space and this is, perhaps, why it is avoided. If we don’t resolve all the losses in our life, they become ever so heavy burdens.

A simple way is to find a buddy who wants to share releasing the loss journey with you. For each loss, write a letter sharing all that you gained from the relationship plus the times you were annoyed and angry. Finish of the letter with ‘Goodbye’ and your name. Set up a time for your buddy to read aloud each others letters. There must be no judgement or discussion about the contents of the letters. Continue in this way until all the losses have been released.

When I mention losses, these can be so varied and include:

  • Friendships that finish abruptly
  • Lovers
  • Marriages
  • Jobs
  • Cars
  • House
  • Change in social status
  • Homelessness
  • Loss of health, even if temporary
  • Pets
  • Grandparents
  • Parents
  • Extended family
  • Partner
  • Child

Grieving releases all the negativity and gives you an opportunity to gain wisdom. You notice a lightness of heart.

2. Start a practice of gratitude or Gratitude Journal

This is complementary to releasing losses. You can become grateful for the losses for the lessons they gave you.

Set a side 10 minutes a day to write down ten things you are grateful for. There are so many things – seeing the sunrise, the sky, rain, a smile, appreciation of what people do for you, remembering the joy you give by doing things for other people, their appreciative acknowledgement of your impact in their lives. There’s gratitude in the bed you sleep, the food you eat, the body you have, the car you drive. This list is endless. Every moment of the day can have something to be grateful for.

Gratitude fills our inner reservoir. It lightens our mood and raises our vibration. I refer to this as our breath of life. As we breathe in Gratitude, the out breathe is that of generosity.

We can also be grateful for how we show up in the world; with what we do with that out breath. This may be acts of kindness, spending time with someone; giving your full attention to another person, giving wonderful hugs full of love. This list is endless too. There is no need to give money, although, in some circumstances, it may be appropriate.

We make the most impact as humans by how we leave people feeling. The easiest way is through love and time.

Now, we are light, full of love and positive energy, let’s start on the external activities

3. Stay/Get Connected

This is also intrinsically linked to Doing Something New and a really great way of increasing the opportunity for humour and laughter.

People who are socially connected laugh more.

This can be anything. Here are some pointers:

  • Starting a new hobby
  • Doing an art class
  • Doing an exercise class
  • Joining a new social group
  • Calling friends you haven’t been in touch with for ages and having a chat and/or arranging to meet up.
  • Take up a new sport whether it’s free or lots of money, it’s the activity, the social activity that’s important.

Start small and build momentum with little wins. Little things to give positive feedback and encourage you to repeat, repeat and repeat some more.

The big thing, here, is not to worry about what people think. Associate yourself with people who like having you around; who show you appreciation (rather than taking you for granted.)

With the inner work, all these outer activities will help you regain the frequency of laughter and maintain your positive vibe. You’ll be in demand. People gravitate to people that leave them feeling fabulous.

The bonus is you feel fabulous too. There’s no limit on how far this positive spiral can take you.

Take action today. A small step each day brings rewards. Faster than you think!