Blow away the seeds making room for change

Changing marketing channels in 2019

Ever adopted a methodology as a way of finding out whether it suits?

Well, that’s what I’ve done over the past 12 months. I started out wanting to know how to reach people who wanted to learn. At that time, it was learning how to avoid the traps of ageing that our society encourages us to follow. The teacher I found, who appeared to be successful using the model she taught, said that you need to have one on one clients first. This wasn’t what I wanted but, I went along with it. 

I don’t know how many people are successful with that model and it doesn’t matter. What matters is the platform. See, Facebook loves people who are connected. If you show interest in a person’s posts, then their posts will show up in your feed more. It doesn’t mean your posts will show up in their feed. This is purely one sided. 

The topic of dissertation for my masters degree was on small business networking. At the time there wasn’t much written about networking and relationship marketing. This was in 1994, so quite some time ago. 

I created a model of networking, ran workshops to educate fellow business owners and tracked their successes or not over the next year. Did the model make a difference?

The upshot was yes. We need both density and diversity for our business to grow. Density means we need to have a group of people who knows us and each other. They then create momentum around word of mouth. Now, facebook is very good at density. It loves that we are interconnected.  It is not so good at diversity. 

Diversity is where we meet other people who may not be connected with everyone else. Think about one of your colleagues referring someone from their own network or attending a conference and meeting people totally new to you. These connections are vital for business growth. As you grow a new ‘network cell,’ the density increases and momentum builds. Unless you run a group or run ads, it is hard to find and nurture diversity. Instead, the posts you see are increasingly those you are connected to and their close associates. Fun if you want to build a social network, not so fine if it is also a business network. 

This started me thinking about raising the diversity side. Over the past few months, I looked at Pinterest, Instagram and Linkedin. Even though, I have a presence on these, my efforts are really on approaching owners of networks either with blogs or podcasts and being a guest. 

This means I create my own flock from the diverse environment and create density through community building. This may not be the best route for you. Think about it though, if you think differently or your services are different to the run of the mill, it maybe what is missing now. I know we all feel that what we bring is special. What I trying to explain and possibly doing badly is, we can be special with how we help people with weight loss, confidence, law of attraction or business growth. These are established areas that people understand and are looking for the person of best fit. 

On the other hand, there are those emerging areas such as parenting, ageing, grief, mindset (and ‘emotionset’) where there is an aspect of education. We can do that two ways, educate our current network and build momentum that way. Alternatively, we can send our message out to a larger audience in order to attract those who are already searching for answers. This is where I am directing my attention. 

I am grateful for meeting all the people, making friends with several and with some having a real impact on my life. Without the last year networking, it would have been much lonelier. 

Are you changing how you are marketing and networking in 2019?

 

Blow away the seeds making room for change

Savouring the first cup of coffee of the day

I love the smell of just poured coffee. I love the froth on top even though it’s black. I love how it sits patiently waiting for me to take the first sip. Whilst, at the same time, it beckons me to indulge. 

Ooh! I love how the first sip is a mix of froth and liquor, just enough to wet the lips and heighten anticipation for more. 

Sunrise on day 4 of the challenge

Whilst preparing for the next sip, I take in my surroundings. I am comfortable on the sofa, the birds add their chorus to the morning airwaves, even the chooks (hens) play a part. I feel the sun on my skin and it feels so warm; a warm embrace. I breathe in the rays slowly. The day is full of promise. I am open to all it has to offer and it sure feels good. 

Am I ready for the next sip?

This time it is two two sips and now the coffee wets mor of the inside of my mouth and it feels yum! The taste buds are engaged and excited to have more. How can i refuse?

As I reach for the cup, I appreciate my arm for its strength and scope of movement. I also appreciate the strength of my hand to pick up the cup even though the index finger is bandaged. How marvellous is our body?

Now, the coffee is a bit cooler, I am able to slurp two mouthfuls for the taste buds to savour. I love the cleanness of the the taste and the liquor not having any fat. I smile with each mouthful. The taste improves as the coffee cools. 

As I sit here listening to the birds and the rumblings of human activity, my mouth is alive with plump taste buds urging me to take more slurps. I smile as I love witnessing micro movements, micro desires that I may have missed unless sitting in the now. 

Delicious frothy black coffee

Ah! It feels good. The combination of the warmth of the sun on the outside with the warm of the brown nectar reaching my stomach. A warming glow starts. Just the thought brings more joy, more smiles. Wow! This is starting to be a heady combination of joy and physical warmth of both the inside and the skin. 

Time for another sip, erm mouthful! Ah! The coffee is now only slightly higher than body temperature. It feels more at one with me as I savour each drop along with the feelings or  euphoria. Now, to maintain this for the rest of the day. 

There’s now an eagerness to finish the cup in order to make a second one to in someway force the extension of this beautiful feeling and to catch the remaining moments of the sun streaming into my room. 

Let me know how you experience your first cup of coffee. 

 

Savouring, can’t be beat